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After years of paying lip service to search engine optimization (SEO), the time for enterprises to seriously consider this online marketing channel has finally come. The traditional online marketing channels – paid search, display advertising, and email – are all experiencing saturation, fierce competition, and lower returns on investments. As a result, marketing organizations are discovering SEO to be the most promising alternative for acquiring new customers. But there is some heavy-lifting that needs to be done before SEO can become a consistent revenue generating channel with positive ROI. Here are eight tips to set you on the right track: 8 Tips for Converting Your SEO Operation into a Key Online Marketing Channel 1 — Take SEO Seriously – Now. There is a significant first mover advantage in SEO – if you can take a position at the top of the natural search rankings, the search engines will give you higher authority and more exposure, making it very difficult for others to dislodge you. By jumping into an SEO strategy now, you’ll likely have a leg up on your competition for better placement in search rankings. 2 — Dedicate Specialist Resources. SEO is not a part-time activity. It is naturally…

• Summer Reading #1 — Cognitive Surplus – Digital Landfill
  I’ll be taking a bit of vacation over the next two weeks, so I thought I would take the opportunity of highlighting a few books on my Summer reading list. One of the good things about using a Kindle or Kindle on an iPAD for reading is the ability to use highlights to create a running summary of a book’s highlights. Even better is that these highlig

Have you ever needed to share content, such as a list or document library, across SharePoint sites but found that the Content Query Web Part [...]

You’ve got thousands of pictures saved on your computer, and probably thousands more sitting in boxes and bookshelves all over your house. The question is could you find that picture from your 1987 trip to the beach with you and your wife in it? The answer is probably no, or at least not in a reasonable amount of time. There are a lot of ways to organize your pictures and make them more accessible as well as protected, but to start you off here are 8 things you should know. [For a forum with more info and space to share ideas check out our facebook page.] 8 Things You Should Know About Your Digital Images 1 — Scan Pictures that Aren’t Digital Already. First things first. Remember that personal scanner you got for getting your documents onto your computer? It’s time to get it back out and start scanning your old photographs. Whether you have a document scanner, a scanner specifically designed for pictures, or some sort of printer/scanner/faxer/coffee maker combination, take advantage of it by scanning in old pictures and preserving them along with your newer digital stuff. 2 — Delete Pictures that Are No Good RIGHT AWAY. Just…

I’ll be taking a bit of vacation over the next two weeks, so I thought I would take the opportunity of highlighting a few books on my Summer reading list. One of the good things about using a Kindle or Kindle on an iPAD for reading is the ability to use highlights to create a running summary of a book’s highlights. Even better is that these highlights are aggregated across ALL readers. So in effect, any book can have a built in summary, generated by the wisdom of the crowds. Pretty cool stuff. So in my vacation posts I’ll highlight a few books I’ve enjoyed recently, and some Kindle-generated excerpts to give you a snapshot of the contents. Cognitive Surplus by Clay Shirky This is the second of Clay’s books I’ve read. If you haven’t read Here Comes Everybody, get it today, especially if you work at or are involved in an association. “Watching sitcoms—and soap operas, costume dramas, and the host of other amusements offered by TV—has absorbed the lion’s share of the free time available to the citizens of the developed world.” “The cumulative free time in the postwar United States began to add up to billions of…

• Top 5 Forms of Personal Digital Records – AIIM
  According to a recent short informal survey on personal information management from among my blog readers and Facebook contacts (almost 100 respondents), the top 5 forms of personal records kept in electronic form are: 1) bank statements, 2) cancelled checks, 3) credit card statements, 4) legal and important correspondence, and 5) tax returns and s
• Records Management Begins at Home – AIIM
  According to a recent short informal survey on personal information management from among my blog readers and Facebook contacts (almost 100 respondents), most have a somewhat ad hoc approach to backing up their personal information. 10% = We don’t back-up our home computer. 21% = We occasionally back-up necessary information onto a portable hard dr
• Silver Bullet – Real Social Networking Ent Value -AIIM
  Ubiquitous, contextual expertise location aligned with user’s daily activities provides quantifiable value to businesses.  In the endless quest for Enterprise 2.0 measurable value this is a silver bullet.