After years of paying lip service to search engine optimization (SEO), the time for enterprises to seriously consider this online marketing channel has finally come. The traditional online marketing channels – paid search, display advertising, and email – are all experiencing saturation, fierce competition, and lower returns on investments. As a result, marketing organizations are discovering SEO to be the most promising alternative for acquiring new customers. But there is some heavy-lifting that needs to be done before SEO can become a consistent revenue generating channel with positive ROI. Here are eight tips to set you on the right track: 8 Tips for Converting Your SEO Operation into a Key Online Marketing Channel 1 — Take SEO Seriously – Now. There is a significant first mover advantage in SEO – if you can take a position at the top of the natural search rankings, the search engines will give you higher authority and more exposure, making it very difficult for others to dislodge you. By jumping into an SEO strategy now, you’ll likely have a leg up on your competition for better placement in search rankings. 2 — Dedicate Specialist Resources. SEO is not a part-time activity. It is naturally…
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